Meri Chaap

The creative community of Pakistan suffers from the lack of a well-equipped creative community required to match the pace of the global creative economy. The struggle of an artist, designer or a creative professional starts right from the first day they step into their professional lives. Most of the creative professional end up doing low wage jobs and never get the chance to explore their true potential. This happen due to various reasons, such as:

1. Lack of opportunities, collaborations, dialogue, support and sense of community.
2. There isn’t enough guidance and coaching in the creative industry.
3. The most important problems, such as plagiarism, how to sell your art, where to sell it, how to create a brand, how to market your designs and products are never addressed publicly.
4. Regardless of many organizations working to solve some problem related to the creative industry, there is a need for a complete solution that helps the creative professionals at every step of the way.
5. Besides all of these factors, the creative fields are extremely competitive, leading to the poor wages and lack of support amongst artists and designers themselves.

Therefore, World of Creatives (the parent organization for Chapp) is focused on providing a complete solution to help the creative community of Pakistan in turning their skills into profitable businesses.

1. Promoting the importance of collaboration and ensuring sustainability.
2. To promote dialogue on the biggest challenges faced by the creative community of Pakistan.
3. To equip the creative community with necessary tools required for customer acquisition and marketing.
4. Enabling the designers with a formal record of their participation.

1. This sub-activity will help designers to think in a sustainable way, helping one of them to start converting their designs into a sustainable business.
2. An enhanced reach for the designer resulting in more work.
3. A better global reach to help them validate their identity.
4. This sub-activity will help designers to think in a sustainable way, helping one of them to start converting their designs into a sustainable business.